The “Elevator Pitch,” or “Elevator Speech,” is not just a key tool in your selling activities, it’s a must-have. Even if you never ride an elevator, you still need to be able to “net-out” who you are and what you or your product/service can do for prospects in a concise, intriguing way.

In this post, I’ll be doing two things: First, citing an article bearing the Imprimatur of the Wall Street Journal on the need for a good elevator pitch.

Second, I’ll be including an excerpt from one of my own sales books on how to develop an effective, to-the-point elevator speech.
Continue reading → Your “Elevator Pitch”–how to refine and focus it